NAI, a global network of over 70 commercial real estate firms, hired us to help them compete against the top five “integrated” firms. We created a global brand for the organization that marketed their “network advantage.” Our work helped boost NAIGlobal from eighth, to fifth place in the global rankings.
- Work undertaken:
- Naming
- Brand positioning
- Message platform
- Brand architecture
- Logo
- Visual identity
- Website
- Brand implementation
- Collateral development
- Signage
- Brand training
