Fortune 200 employee benefits provider UnumProvident was emerging from a damaging class action suit and a difficult merger. With a depressed share price and a demoralized work force, Unum’s new management turned to us for help to signal a new direction to customers, investors and employees.
  • Work undertaken:
  • Brand positioning
  • Message platform
  • Naming
  • Product branding
  • Brand valuation
  • Logo
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