what we offer

research

planning, execution and analysis: insight mining, brand and corporate reputation value measurement, touch point analysis, roi modeling and brand tracking

strategy

brand definition: positioning, category definition, value propositions, targeting, brand voice, messaging, launch strategy and planning

archi- tecture

Brand architecture, product architecture, naming architecture

naming

Naming Strategy and Architecture, Corporate and Product Naming, Translation, Cultural Evaluation, Trademark Search, URL Strategy and Acquisition

identity

Logo and Corporate Identity Development, Brand Implementation, Collateral Systems, Signage Design, Brand Guidelines

digital

Web Content Strategy, User Experience Design: Information Architecture, User Goals Mapping, Prototyping; User Interface Design, Coding and Development, Microsites, Extranets and Intranets, Custom Tools, SEO, Social Media Branding and Content Development, Copywriting

communi- cations

Brand Launches, Brand Advertising, Tradeshows and Events, Brand Video and Animation, Presentations, Collateral, Social Media Strategy and Ideation, Thought Leadership, Copywriting, Brand Education and Training Programs, Internal Marketing and Recruitment Campaigns, Retained Brand Management and Advisory Services

measure- ment

Reputation valuation, brand valuation, brand tracking